A New Leaf Coaching (“New Leaf”) is a small business that specializes in federal executive coaching. The company has long extensive experience in this area. New Leaf provides services primarily as a subcontractor to prime contractors in the professional services space. Subcontracting to exceptional companies such as New Leaf helps primes win more contracts.
A White Paper Targeted at Prime Contractors on Government Projects
New Leaf sought to differentiate itself from other coaching companies as a proven success partner. To do this, New Leaf engaged Hoffman to write a white paper. The resulting paper that Hoffman developed articulates New Leaf’s in-depth understanding of government executive challenges. These challenges include excessive workload, resource limitations, need for innovative solutions, and others. Using third-party validation from credible, relevant sources, the paper explains how coaching is a sound approach for helping government executives effectively address these and other pressing issues. The paper also uses powerful examples of leading coaching practices in the federal government to demonstrate its leadership in this arena.
The White Paper Demonstrates the Subcontractor’s Value
Armed with this white paper, New Leaf is now better positioned to demonstrate its value to prime contractors in the federal coaching space, as well as its ultimate value to government executives who receive the coaching. New Leaf plans to widely distribute the paper to current business associates and candidate prime contracting firms, post the paper on LinkedIn, and gather comments on the paper. New Leaf also plans to send the paper directly to government decision makers to seek their feedback. The company will then incorporate feedback received into a revised version.
“If you’re a government subcontractor that wants more subcontracting opportunities with primes, I highly recommend that you engage Hoffman to write a white paper for you.”
Anne C. Kelly, PCC
A New Leaf Coaching