Use White Papers to Build Relationships…and Ultimately Win More Government Contracts
Hoffman Marketing Communications helps growing federal government contractors win more contracts. To do this, we use a proven content marketing approach that leverages the power of the white paper. White papers are the #1 form of business-to-government (B2G) content marketing. They’re an excellent way to provide useful information to defined government audiences, thus building relationships.
Writing white papers has been Hoffman’s specialty since this form of content marketing first appeared on the scene in the early 1990s. Hoffman writers have written hundreds of them for leading companies such as Symantec, HP, Adobe, Unisys, NetApp, SAP, Epson, Verizon, and many others.
Hoffman’s B2G Content Marketing Process
- We write your custom white paper and you brand it. The white paper helps build your company’s reputation as an industry leader in your subject area. As a result, your company becomes more visible and makes a strong impression on government contacts. In the process, you can proactively influence government acquisition decision making during pre-solicitation planning, including development of requests for information (RFIs), and requests for proposals (RFPs).
- You ask your government contacts to provide feedback on the paper. This engages you and your government contacts in a two-way exchange and enhances your relationship with these government buyers. (Our thanks to David Lowe of isiFederal for this great idea.) This also provides your contact with a professionally-written, government-vetted paper they can distribute to federal colleagues, further expanding your company’s federal visibility.
- We help you incorporate the government’s feedback. Returning the paper to your government contact with their comments incorporated demonstrates your responsiveness to the government reviewer, further enhancing your relationship.
- In this way, you’ve proactively influenced government buyers early in the process and set up your company for success.
- Read “The Mother of All White Papers: Content Marketing to the Federal Government.” We give away all our secrets.
- Read our blog post on “Business-to-Government (B2G) White Papers: A Relationship-Building Tool.”
- See a sample of our white papers.
- Read our capability statement and view our PowerPoint.
- Read bios of our key personnel.
The Next Step
Click here to schedule a no-obligation, no-cost phone meeting with us, or contact:
Hoffman Marketing Communications, Inc.
firstname.lastname@example.org 408-710-1717 (direct)
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Professional Writing Services for Government Projects
Hoffman Marketing Communications, Inc., is available to act in various professional roles, including as a back office or reach back resource, or as a subcontractor. Drawing on our 30 years of experience, we produce project reports and documentation that make you look good – setting you up to win recompetes, extensions, and new contract awards. To learn more, visit our website on writing resources for government projects.