Best Practices in B2B Marketing Communications

Following are Hoffman blog posts on best practices in B2B marketing communications. In these posts, Hoffman has captured insights gained from hundreds of client engagements over a 30-year period. The posts include advice on development and use of white papers, B2B marketing trends, marketing associations, marketing video, sales guide development, and more. We add a new post weekly, so check back for more ideas. We welcome your feedback on these articles.




Have You Been Burned by a Freelance White Paper Writer?

Have You Been Burned by a Freelance White Paper Writer? Part 1 of a 4 part series on white papers – for more information on the subject please visit part 2, part 3, and part 4. Have your calls and emails gone unanswered at a critical point in a white paper writing project? Was your paper delivered […]