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		<title>Five Common Pitfalls to Avoid When Writing White Papers</title>
		<link>http://hoffmanmarcom.com/white-paper-writing-blog/?p=21</link>
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		<pubDate>Mon, 12 Jul 2010 07:52:13 +0000</pubDate>
		<dc:creator>Julie Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Check out our list of “don’ts” to help you avoid common pitfalls and instead create a highly readable, valuable white paper: 1. Don’t fail to define your audience. What industry are you appealing to and which clients will find the paper interesting? Decide who you are talking to before you write the paper. Understanding your [...]]]></description>
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		<title>Building Buzz for White Papers</title>
		<link>http://hoffmanmarcom.com/white-paper-writing-blog/?p=18</link>
		<comments>http://hoffmanmarcom.com/white-paper-writing-blog/?p=18#comments</comments>
		<pubDate>Mon, 15 Mar 2010 12:39:05 +0000</pubDate>
		<dc:creator>Julie Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[After you write a white paper, you need to promote it. Here are a few ideas to introduce a new paper and to leverage its content months after the initial publication date. 1. Blog it — insert a link to your white paper hosted on your web site or extract several relevant items from the [...]]]></description>
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		<title>Ten Tips to Keep White Paper Projects on Track</title>
		<link>http://hoffmanmarcom.com/white-paper-writing-blog/?p=15</link>
		<comments>http://hoffmanmarcom.com/white-paper-writing-blog/?p=15#comments</comments>
		<pubDate>Thu, 07 Jan 2010 20:08:23 +0000</pubDate>
		<dc:creator>Julie Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[1.    Gather approvals up front. Before beginning the white paper project, secure all necessary permissions and signatures up front. Many writing firms prepare a work statement that explains the project scope and establishes deadlines for draft submissions and payment. Also, line up purchase orders and non-disclosure agreements (NDA), if required. Handling approvals before the kickoff [...]]]></description>
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