Some companies are feeling the sting of the recession, but many of our clients are faring better. That’s because at Hoffman, we help our clients understand the value of keeping brand awareness high during times of economic trouble. Smart companies know how important it is to stay in front of customers even when times are bad. If they don’t—their competitors will! And white papers are a cost-effective way to stay top-of-mind.

Marketing budgets are tight in a recession, so spend your marketing dollars wisely—invest in a white paper. Exhibiting at conferences, designing fancy brochures, placing high-profile ads, or sponsoring events can be expensive. White paper development is less costly, yet the paper produced can reach an even larger audience and can be distributed in many venues. Post it on your web site, use it as an enticement to build registration-based prospect lists, post it on white paper library web sites, send it as an attachment in an email in response to a prospect inquiry, email it to analysts and press contacts, and hand it out at conferences. Stay in front of your customers and they will remember you when the economy rebounds.