The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. Considered the most informative and innovative in their respective fields, these publications provide readers with leading edge ideas, strategic thinking and practical solutions to challenges facing marketers every day.
All members receive AMA’s flagship magazine, Marketing News, and one other specialty publication of their choice. Click a title for more details.
Magazines and Journals
AMA members can also choose from the AMA's portfolio of e-newsletters, which deliver timely, topical marketing content tailored to your areas of interest, from general marketing news and insights, to industry-specific updates, to career advice, to global thought leadership, and information on the burgeoning fields of marketing research, big data and analytics.
E-newsletters
Marketing News
Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research, and promotion. The magazine looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. And Marketing News tells these stories through case studies and conversations with marketing's thought leaders. AMA members and subscribers find relevant and timely content in every issue.
» Click here to view an issue.
Marketing Insights
Marketing Insights is the AMA's quarterly magazine written for marketers, those who work with research and those who work with the resulting insights - which, in this data-driven marketplace, encompasses marketers of every industry. The magazine thinks beyond the survey or analysis to the actionable insights that can be parsed from the data, and can lead to a deeper understanding of customers, competitors and
the marketplace as a whole. With a forward-looking editorial strategy, Marketing Insights provides coverage of traditional research theories, techniques and tools
tempered with content focusing on business insights and analytic activities, allowing marketers from both sides of the research equation to see how information is best gathered and acted on to drive profitable business growth.
Marketing Health Services
Marketing professionals searching for fresh, new ways to market their healthcare organizations need to look no further. Marketing Health Services, a quarterly magazine specifically aimed at senior-level healthcare marketers and managers, offers targeted information, practical strategies and thought-provoking
commentary to help achieve your goals and shape your vision. Marketing Health Services
tackles some of the biggest issues facing healthcare marketers today, including e-
health, DTC marketing, legislative developments, healthcare ROI, and database
marketing. Regular features include revealing case studies as well as roundtables with the leading thinkers in the constantly changing field.
Journal of Marketing
For more than seven decades, Journal of Marketing has been a vibrant outlet for the communication of ideas and thought leadership in marketing, bridging the gap between theory and application. By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners alike. Each issue includes original research on all aspects of marketing.
Journal of Marketing Research
Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques. Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications. You'll read about new techniques and the latest contributions to market knowledge, based on experimental methods, and developments in related fields that have a bearing on marketing research.
Journals of International Marketing
Readers rely on Journal of International Marketing for the latest in global marketing issues. The journal is geared to international marketing and business scholars, and to senior- and mid-level practitioners. Journal of International Marketing features analysis of the latest marketing theories, in-depth articles, and coverage of new methods. Also included are scholarly and managerially relevant articles on international marketing and timely insights from executives on new trends and tactics. Journal of International Marketing is the foremost resource on today's international marketing environment.
Journal of Public Policy and Marketing
Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today's most important issues. The journal is a wide-ranging forum for research findings, and discussion of marketing subjects related to business and government, including issues of nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks. The journal tackles policy implications from the Federal Trade Commission and Food and Drug Administration as well. Most of all, Journal of Public Policy and Marketing illustrates the important role of marketing in legal and regulatory venues.
E-newsletters: B2B Marketing E-newsletter
Specifically for B-to-B marketers, this e-newsletter features best practices, trends, thought-leading strategies and case studies. Topics covered include social media, customer service, big data, research and insights, and e-mail marketing.
E-newsletters: Marketing News Weekly E-newsletter
Brought to you by the Marketing News editorial team, this e-newsletter offers information and expert analysis on trending marketing topics, as well as web-exclusive stories tied to the magazine's industry coverage.
E-newsletters: AMA Journal Reader E-newsletter
Carefully curated, this weekly e-newsletter covers the latest breaking marketing news, trends, research and thought leadership culled from national news sources. Original AMA content from magazines, podcasts, webcasts, and AMA TV rounds out this timely digital news offering.
E-newsletters: AMA Worldview E-newsletter
AMA Worldview offers you high-level insights and perspectives from recognized marketing thought leaders. Contributors include expert AMA columnists along with other thought leaders in marketing and market research.
E-newsletters: Marketing Health Services E-newsletter
A timely extension of Marketing Health Services magazine, this e-newsletter offers targeted information, practical strategies, and thought-provoking commentary to help senior-level health care marketers and managers achieve their goals and shape their brands' future.
E-newsletters: AMA Jobs E-newsletter
This monthly e-newsletter brings you the latest career and hiring advice tailored to the marketing and marketing research industries, as well as useful job resources and employment listings.
E-newsletters: Marketing Insights E-newsletter
Like its quarterly counterpart, Marketing Insights magazine, this e-newsletter is tailored for those who work in research, and those who work with the resulting insights. You'll get the real-world knowledge necessary to think beyond the survey or analysis to the actionable insights that can be parsed from the data.
|
