Get Immediate Results with the AMA Marketer’s Toolkit
One of the tools is a complete Marketing Communications Budget. Use this tool to create a marketing communications budget and chart your budget breakdown by category. It includes sections for each marketing segment, a summary of totals by quarter and year, and also provides you with a chart to demonstrate your expense allocation visually.
» Click here for a demo.
AMA members have access to a comprehensive collection of interactive tools, templates and resources in a variety of topics. Including:
» Branding and Marketing Essentials
» Lead Generation & Automation Essentials
» Mobile Marketing Essentials
» Social Media Essentials
» Website Development Essentials
» Content Marketing Essentials
» View All
« Return to AMA Digital Resources
Branding and Marketing Essentials
The Marketing & Branding Essentials kit provides you with a variety of tools and templates to help you in your marketing program and strengthen your brands. These essentials include everything from a Calendar & Budget Template to a Brand Assessment Tool to a Key Marketing Metrics Dashboard.
Lead Generation & Automation Essentials
The Lead Generation & Automation Essentials toolkit provides you with a variety of templates to help you get started on automating marketing and sales functions and generate quality, targeted leads for your sales team. These essentials include everything from a Lead Scoring Template to a Message Mapping Tool to a Lead Generation Metrics Dashboard.
Mobile Marketing Essentials
Mobile Marketing Essentials kit includes tools and templates you need to define, track and report the success of your mobile marketing program. These essentials include such things as Readiness Assessment, Strategy Scorecard, Competitive Tracking Tool and more.
Social Media Essentials
The Social Media Essentials kit delivers tools and templates you need to develop, execute and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool and a Social Media Program Metrics Dashboard.
Website Development Essentials
Website Development Essentials arms you with the tools and templates you need to audit, design, maintain and measure the success of a website that showcases your content and expertise and helps your sales conversions. These essentials include such things as a Web Requirements Priority Index, Website Content Audit Tool, Website Design RFP, Website ROI Calculator and a Website Program Metrics Dashboard.
Content Marketing Essentials
The Content Marketing Essentials kit provides you with a variety of tools and templates to help you in your content marketing program and strengthen your brand awareness. These essentials include everything from a Content Mapping Template to a Content Monitoring Tool to a Metrics Dashboard.
Branding and Marketing Essentials
The Marketing & Branding Essentials kit provides you with a variety of tools and templates to help you in your marketing program and strengthen your brands. These essentials include everything from a Calendar & Budget Template to a Brand Assessment Tool to a Key Marketing Metrics Dashboard.
Lead Generation & Automation Essentials
The Lead Generation & Automation Essentials toolkit provides you with a variety of templates to help you get started on automating marketing and sales functions and generate quality, targeted leads for your sales team. These essentials include everything from a Lead Scoring Template to a Message Mapping Tool to a Lead Generation Metrics Dashboard.
Mobile Marketing Essentials
Mobile Marketing Essentials kit includes tools and templates you need to define, track and report the success of your mobile marketing program. These essentials include such things as Readiness Assessment, Strategy Scorecard, Competitive Tracking Tool and more.
Social Media Essentials
The Social Media Essentials kit delivers tools and templates you need to develop, execute and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool and a Social Media Program Metrics Dashboard.
Website Development Essentials
Website Development Essentials arms you with the tools and templates you need to audit, design, maintain and measure the success of a website that showcases your content and expertise and helps your sales conversions. These essentials include such things as a Web Requirements Priority Index, Website Content Audit Tool, Website Design RFP, Website ROI Calculator and a Website Program Metrics Dashboard.
Content Marketing Essentials
The Content Marketing Essentials kit provides you with a variety of tools and templates to help you in your content marketing program and strengthen your brand awareness. These essentials include everything from a Content Mapping Template to a Content Monitoring Tool to a Metrics Dashboard.
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