Following are Hoffman blog posts on best practices in B2B marketing communications. In these posts, Hoffman has captured insights gained from hundreds of client engagements over a 30-year period. The posts include advice on development and use of white papers, B2B marketing trends, marketing associations, marketing video, sales guide development, and more. We add a new post weekly, so check back for more ideas. We welcome your feedback on these articles.
The IoT and IT Crossroads Predictions about the growth of the Internet of Things (IoT) continue to escalate. Smart consumer devices, such as home automation, refrigerators, and smart cars always seem to come in front-and-center as market examples. Smart cars alone are expected to generate gigabytes of data per hour when they add autonomous or […]
Containing Cloud Containers Everyone in the cloud computing market is talking about containers, containers, and more containers. It’s the topic of a lot of tech press coverage and analyst speculations. Deploying Docker, OpenStack, and other open source container technologies and tools has picked up tremendous cloud market momentum, especially in the last year. Containers: Are […]
Infographics can be highly effective in B2B marketing for several reasons. We explore a few of these in this blog. An oft-quoted (though unsubstantiated) claim states that “people process visual information 60,000 times faster than text.” MIT research in 2014 does verify that the brain can process images within 13 milliseconds – much faster than […]
Succeeding at Business Writing Following are my top nine tips for business writing. I’m admittedly a bit set in my ways after 30 years of this, but perhaps you can glean a few nuggets that may inspire your B2B marketing efforts. To learn more, visit us here for a free download of our guide to […]
Learn from History’s Best Content Content marketing is about providing useful information in a compelling way, right? Well, humans have been doing that for centuries. What can we learn from some of the best content in human history? How can we apply this to B2B marketing today? The Bible: Tell an inspired story The Bible […]
Creating Great Infographics: How To Get Your Ducks in a Row Infographics are everywhere—from government reports to high school classrooms. We’ve even seen infographics about infographics. At Hoffman, we’re seeing an uptick in demand for these infographics. See our infographics page for some samples that may inspire you. The subject of this post: how to […]
For the last 30 years, Hoffman Marketing Communications has created white papers, collateral, and more recently multimedia, on complex business issues and technologies. Sign up here to get your free copy of our White Paper on White Papers to learn the ten best practices for creating effective white papers. […]
Information Security Marketing: Planning Your Marketing Communications In our first post in this series, Information Security Solutions: Construction of a Marketing Content Strategy, we defined marketing content strategy and discussed its importance as the blueprint for your successful B2B marketing communications. In this post, we put our hardhats back on to build the steps in […]
Information Security Solutions: Construction of a Marketing Content Strategy So you’ve been tasked with developing marketing communications for an information security solution. Now what? You’ve come to the right place. This is the first in a series of three blog posts on information security marketing with an emphasis on business-to-business (B2B) marketing communications. In this […]
How to Write Success Stories (that Succeed) As we described in our last post, most enterprises realize the value of effective success stories (also known as case studies). Yet many product managers struggle with the task of actually developing them. This post describes seven proven techniques for how to write success stories. 1. Convince the […]