What is an Interactive, Multimedia eBook?

An interactive, multimedia eBook is more than just an electronic version of a printed book or white paper – it’s an emerging form of content marketing that complements white papers, web sites, presentations, and collateral. Interactive, multimedia eBooks help businesses:

• Engage potential customers in an interactive way, thus boosting information retention
• Hold the reader’s interest – and hence successfully establish thought leadership – using multimedia, dynamic content, and more