The Best of Everything: A Multimedia Marketing Package
Much of today’s B2B collateral is simply static documents, such as brochures, case studies, eBooks, and white papers. By contrast, Hoffman’s multimedia marketing package incorporates custom video, interactive content, infographics, and more in an inviting design. Hoffman integrates all of this into a content package embedded in your web site using HTML5.
But with all the bells and whistles of multimedia, content remains king. That’s why the Hoffman team applies the same time-tested techniques for copy development and elegant design we’ve honed over 30 successful years in the B2B marketing business.
The Central Role of the Multimedia Marketing Package
Hoffman’s multimedia content fills a void in today’s B2B marketing strategies. It can act as a central hub of information for prospective business customers – for example, on a web launch page for a new product or service. In this way, our content complements readers’ browsing of the web site with a single engaging multimedia package. Alternatively, Hoffman content provides a visually compelling way to convey complex technical information using custom video, infographics, dynamic illustrations, and more.
In each of these use cases, Hoffman’s multimedia marketing package can point the reader to:
- White papers for more detailed information
- Marketing collateral for features and benefits
- Social media for participation and engagement
- Web pages for news and upcoming events
- Other lead generation and content resources
And our multimedia content does all this with class. It seizes the reader’s attention, tells an engaging story, and delivers a compelling message – using media and methods that improve information retention. This means businesses can use our package to better reach target audiences and give them a roadmap to the next level of information they seek. The content provides thought leadership and lead generation that stands out from the competition.