Content Remains King:
Creating a Successful Interactive, Multimedia eBook

Like a film that relies on special effects instead of plot and character development, an eBook that overuses multimedia elements at the expense of information clarity will fail to engage the audience.

As in any content marketing, clearly conveying relevant information remains the most important element. Most of the recommendations regarding content for white papers hold true for eBooks as well, such as:

• Organize information carefully, keeping the reader’s perspective and prior knowledge in mind
• Inform, don’t sell
• Use third-party information to establish credibility