Interactive, Multimedia eBooks: The Missing Element in Today’s B2B Content Marketing
Contents
Click a chapter title to advance to that page
The Way We Consume Information is Evolving
What is an Interactive, Multimedia eBook?
What Does an Interactive, Multimedia eBook
Look Like?
Unique Features of Interactive, Multimedia eBooks
Benefits of Interactive, Multimedia eBooks
in Content Marketing
Applications of Interactive, Multimedia eBooks
eBook versus White Paper
eBook Interactivity Enables Customization
Content Remains King:
Creating a Successful Interactive, Multimedia eBook
Summary and Conclusions
About Hoffman
