Applications of Interactive, Multimedia eBooks

Interactive, multimedia eBooks fill a void in today’s B2B content marketing strategies by acting as a central hub of information for your prospective clients and customers. This role is especially helpful for small/medium sized businesses or for a particular product line, service organization, or solution set within an enterprise.

When you are launching a new product or service, interactive, multimedia eBooks can be particularly useful to your readers. The eBook can act as the focal point for your launch materials. Placed on your product/service web page, the eBook complements readers’ self-guided browsing of your web site with a single engaging document that tells the story you want to tell.

Interactive, multimedia eBooks can also provide a visually compelling way to convey technical information. Instructional videos, informative graphics, videos of flash demonstrations, and short segments from webinars can be incorporated into the eBook to complement the copy.