eBook versus White Paper
“Are eBooks a good part of the marketing mix to generate awareness? Absolutely! Will they replace white papers? No.” Hoffman Marketing Communications view white papers and eBooks as two complementary parts of an effective B2B content marketing strategy. 
| Because white papers are primarily text-driven, they can convey in-depth business or technical information about a business issue, product, or service to a decision maker. By providing immediate engaging content, eBooks help decision makers understand critical information early in the sales cycle.
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