Interactive, Multimedia eBooks: The Missing Element in Today’s B2B Content Marketing

Use Interactive, Multimedia eBooks to Inform
a Broad Range of Stakeholders

Organizations typically target interactive, multimedia eBooks to a defined external audience, such as business decision makers in a specific industry, or technical decision makers that face a particular type of problem or need. However, organizations can also use eBooks to educate and inform a broad array of secondary audiences. Even though eBooks are not primarily targeted to these additional groups, the eBooks remain an effective vehicle for conveying useful information to this extended ecosystem. These audiences may include the following:

  • Employees (e.g., sales forces, executives, legal personnel, and HR personnel)
  • Potential employees
  • Contractors (e.g., PR firms, ad agencies)
  • Regulatory personnel
  • The media
  • Analysts
  • Partners, including resellers, recruiters, suppliers, and investors

Are you looking for a single compelling document that can inform all of these stakeholders?

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