What Does an Interactive, Multimedia eBook Look Like?

Most eBooks used for marketing purposes today are typically displayed in landscape orientation, and simply consist of text and illustrations. They combine the prose of a white paper, the bulleted text of presentations, and illustrations to convey useful information in an interesting, visual way.

While these “static” eBooks are easier to absorb than lengthy, copy-heavy white papers, they fail to take advantage of elements that can grab the reader’s attention, hold it, and boost information retention.

An emerging approach to eBooks for content marketing purposes incorporates custom video, links to social media, infographics, dynamic illustrations, and other dynamic and multimedia elements.

The eBook you are now viewing uses this approach.

This provides a document that:

Welcomes the reader and invites them inside.
Tells a story and provides a compelling message.
Routes the reader to collateral for solution information, white papers for more indepth information, social media for reader participation, and web pages for news, upcoming events, and other resources.

multimedia ebook looks like Because an interactive, multimedia eBook can act as a central hub of information on a product line, service organization, or solution set, it holds a critical role in B2B content marketing.