Unique Features of Interactive, Multimedia eBooks
 With a full range of rich content and features, interactive multimedia eBooks connect with customers by sharing information, insights, and answers in compelling and engaging ways. Features of eBooks include the following:
- Custom videos engage viewers with a friendly introduction, elaborate on a key concept, summarize conclusions, and more.
- Interactivity enables customization. For example, the eBook can pose a question to the reader, and based on the answer, tailor the remainder of the eBook to the reader’s needs.
What do you think?
In which of the following ways do interactive, multimedia eBooks aid B2B content marketing?
Roll over options to see if you are correct |
| A. Better engage and involve your prospects |
| B. Enhance lead generation and accelerate deal closure |
| C. Establish subject matter expertise and leadership |
| D. Improve brand visibility and credibility |
| E. Better inform various stakeholders |
| F. All of the above |
6
This is the best answer because interactive,
multimedia eBooks can aid B2B content marketing
in all of these ways.
Correct answer. See the next page for more information
on how eBooks help inform stakeholders
Correct answer. eBooks help improve brand visibility.
Correct answer. See the next page for more information
on how eBooks help establish thought leadership.
Correct answer. See the next page
for more information on how eBooks
help generate leads.
Correct answer. eBooks better engage customers.